Ariella Furman had a hard time connecting with the LGBT community when she relocated from New York to Pittsburgh, Pa., several years ago. There are fewer bars aimed at lesbian women than at gay men, she says. Anyway, she tends to prefer structured events to spontaneous bar gatherings.
In response, Furman launched a monthly party for LGBT women in the area. The mailing list ballooned to 4,000 members, with hundreds of women turning up every month and local bars vying to host the events.
Next, Furman hunted for a dating site aimed at gay women, in the vein of Grindr, a dating app catered toward gay men. She didn’t find one that matched her vision.
“The attempts that were out there were very focused on hookups,” she tells Mashable. “Women tend to look for relationships.”
So she created her own.